Petit Mal

Came across these pictures while browsing The Selby the other day. From the killer art direction to the trippy editorials, this is basically the publication of my dreams:

The Selby

Unfortunately, a Google search yielded nothing. Apparently Petit Mal doesn't actually exist. Typical. However, I'm staying hopeful that this is a prototype from John and Annie Zawinda, the charming Austrailian art designer/director couple who possess it, that will be launching very very soon to rescue us all from the tyrannical monotony that is US Vogue.

I mean, let's just compare this:

To this:

TFS

Depressing.